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Posted on 7 September 2016

One of the growing strategies in terms of marketing is digital van advertising, in which digital vans equipped with screens are used to display advertisements, which can be showcased at different sites and has several benefits over the traditional static billboards.   Flexibility and Mobility In contrast to static boards, digital vans are constantly on the move, utilising different areas to ensure they deliver better exposure and crowd! This is especially advantageous in sprawling urban centres where the ability to manoeuvre through heavy...

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Posted on 1 September 2016

Reverse graffiti is a new and eco-friendly way of advertising that brands are turning to in order to make a big impression with the world while talking sustainability. It is the process of creating images, logos or messaging in the dirt on the surfaces such as walkways or walls by cleaning rather than directly adding a paint, and other applications. Environmentally Friendly Reverse graffiti involves using a high pressure hose - no chemicals, dyes or paints. By eliminating the need to use...

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Posted on 1 September 2016

OOH transport advertising refers to the placement of advertisements on transportation mediums. This includes ads on buses, taxis, trains, subways, airports, and trucks. It is a subset of out-of-home advertising, specifically focused on reaching people in transit, offering high visibility and frequency.   Types of OOH Transport Advertising Bus Advertising - Wraps, Interior Posters Train Advertising - Horizontal/Vertical Displays Subway/Station Advertising - Digital Displays, Restrooms, Escalator Panels, Cross Track Adverts, 4-96 Sheet Adverts Airport Advertising - Digital Displays, Restrooms Taxi Advertising -  Full/Half Wraps, Receipts, Tip Seats   OOH...

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