Taxi advertising is one of the leading avenues for Out-Of-Home (OOH) advertising in urban areas. It blends the portability of street marketing with the visibility of billboards – a perfect combination for brands looking to increase exposure on their latest product or offering.
Taxi advertising is able to travel through high-traffic areas and reach pedestrians, drivers, and public transport users providing frequent exposure; therefore, a great addition to any full-street marketing campaign.
Taxi ads are a great investment for any company looking to boost their street marketing because they catch the consumer directly at eye level, so they are nearly impossible to ignore. They are ideal for crowded cityscapes, especially since they do not blend in well. As they are always on the move – often in prime locations – taxis generate a high number of impressions in a fragmented market, which ensures that brand awareness is consistent. Also, often being idle in congested areas your advertisement reaches a large and diverse audience.
Get in touch below to discuss how we can bring a taxi campaign to life for your brand.
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